YouTube, Google’s video content platform is the second largest search engine in the world. Every day, almost 5 billion videos are watched on YouTube! Most social media platforms like Facebook, Instagram, Twitter, and even LinkedIn are built-in with a video content sharing feature.
Videos are the new “it” thing in the digital marketing sphere. According to research by a digital marketing company in Pune, people tend to spend more time watching videos rather than reading.
So, if you are looking at new avenues to boost your marketing strategies, then we recommend video marketing. In this blog, we will be talking about some effective video marketing strategies that can be applied by any type of business, anywhere in the world.
What Is Video Marketing?
Video marketing is basically creating video content with the intention of achieving your marketing goals. Video marketing is similar to all other types of marketing activities. But videos are a different medium to play around with and hence, they need a little different planning and execution.
Following are some basic rules that will help you navigate through the world of video marketing, according to a digital marketing agency in Pune.
● Type of Video
There are many different types of videos created for commercial purposes. Some are direct video advertisements, some are product explainer videos, while others are interviews with the core team of the company. You must first decide what is the type of video that you would like to create.
Depending on the type of video, the content and storytelling will differ. Each type of video needs a different set-up and tone to the overall presentation. The content of the video will depend on the type, therefore, first, decide what is the type of video you wish to make.
● Identify Your Target Audience
1. Who are the people that will be watching this video?
2. What action do you want them to take when they finish watching it?
3. What business goal will you be achieving through this video?
The answer to these questions will assist you in identifying your target audience. Identifying your target audience is very important because you don’t want to create content for “everyone” to watch, you want to create it so that a particular segment of the audience who are your potential customers will watch it. The key to a successful video marketing plan is content creation for the target audience, stated a digital marketing service in Pune.
● Good Setup and Editing
A video is a very live and active medium, unlike images or text. The infrastructure, money, and energy required to produce a high-quality video is high. You need a good camera (most smartphones these days are equipped with a high-resolution camera), proper lighting and ambiance for the shoot. You must also write the script for the video and hand it in advance to the person facing the camera. The time required for the shooting will vary from video to video. After the shooting, the video will need editing. You can hire a professional video editor to edit your video. Editing is an important activity because it helps in creating a comprehensible narrative from the raw footage. A digital marketing company in Pune has stated that Apple’s Final Cut Pro and Adobe’s Premiere Pro are the most popular editing software in the market.
● Optimizing Video Content
The main reason why you are creating video content is to achieve business goals. These could be increasing your brand reach, or marketing a new product or service and so on. Optimizing video content is similar to SEO for your website. Optimization is essential if you want your video to reach more people and increase your views!
According to a digital marketing agency in Pune, writing a great description of the video is the starting point for optimization. Add keywords regarding the content in the description. Share the video on as many websites and social media platforms as possible. Tag social media influencers to widen the reach. Optimizing the content will work wonders for your video marketing.
● Call To Action
Marketing of any kind is absolutely a useless effort is there is no Call To Action! A call to action leads to conversions and conversions are good for the financial health of the organization. Your video needs a call to action which is in synchronization with the video’s content.
For example, if the video is a product explainer video, then the call to action could be “Buy Now”. If the video was about the brand image of the company then the call to action could be “Subscribe To Our YouTube Channel”.
Depending on the goal you wish to achieve, add a call to action. The call to action should be simple to understand and precise.
Video marketing is a great platform to showcase your brand and it’s products and services. It can increase the number of customers you have and your social media reach as well. But video marketing is more than creating “viral” videos and we hope this blog gave you some good inputs for your video marketing strategy.