Digital Marketing PPC

Everything You Need To Know About Pay-Per-Click Advertising!

Everything You Need To Know About Pay-Per-Click Advertising!
Everything You Need To Know About Pay-Per-Click Advertising!

Let’s accept it if you are asked to measure on the scale of 1-10 about how much do you understand the world of paid advertising, will you be able to score more than 5?

Perhaps not! Even though most businesses use paid marketing to increase the reach of your product, the concept of PPC still eludes many advertisers and marketers. However, if this advertising is offering huge benefits, you cannot ignore it, no matter how dreaded or perplexing it is.

If you are a novice in the PPC advertising and what to know more about it, dive in the article to have the understanding of the paid advertising:

PPC or pay per click marketing technique in which you only pay for the ad, each time the customer clicks on it. In this, advertisers bid to perceive the value of every click in relation to the keywords, audience, and platforms.

How Does PPC Work?

If you want to improve the ROI of your campaigns and want to increase the effectiveness of your business, having the knowledge of PPC or going through a beginner’s guide to pay-per-click advertising is a must! PPC is generally related to the three main parties viz. advertisers, middle man, and the publishers.

Advertisers are the business person who use paid marketing to promote their business, their products, and services. They pay for the popular PPC networks to display their ads on various other platforms. Whenever there and get clicked, they will have to pay for the network. The advertisers are targeted on the basis of keywords, which will also determine the amount they have to pay for every click.  Further, the price of the click will vary according to the keyword traffic and relevance.

Furthermore, publishers use PPC to earn revenue by displaying the adverts of various sites.  Every time the visitor clicks on these adverts, the publisher gets their piece of the revenue. However, the amount they receive depends on the keyword and the average bid on that keyword.

How Will You Decide Whether Or Not PPC Good For You?

Before plunging to consider the PPC for your business, check whether or not you have enough budget for the paid advertisement.  If yes, create an effective PPC campaign and reach to the people who are searching for that keyword. Also, make sure to determine your audience, competition and the type of things/ products /services you want your audience to see.

Benefits Of PPC?

If you think that you can organically reach to the audience just by offering great content and strategically placing keywords, you need to think again.

Well, keywords today have become highly competitive, making it more difficult and competitive for the businesses to get into the top rankings. Besides, it’s even more difficult for the businesses which don’t have any domain authority to get in front of the targeted audience. Furthermore, some companies are also using ads whose organic results don’t even start until you scroll down on the page. So, does that mean you should ditch all the SEO techniques?

No! in fact, your SEO techniques should compliment your paid advertising. Paid services will help you stay at the top and will also help you promote your company’s marketing initiatives, brand awareness and more.

With traditional SEO techniques, you can not be sure about what pages will appear in the search results. However, with the PPC you can decide which pages you should offer to direct searchers.

How Can You Set A PPC Campaign?

If investing money in PPC campaign sounds like a dreaded approach, follow these simple steps:

  • Identify your future business goals: What do you want to use PPC for? Whether it’s the sales that you want to, or you simply want it for inquiries and sign-ups.
  • Set a budget: Decide how much you want to invest in the paid ad, as there’s no minimum investment in the PPC campaign.
  • Bid on high volume keywords: Select keywords that are in high search volume.

PPC advertisement can boost your business and will give you the exposure to sell more service and products. Start with a small campaign, test the market and then invest to reap benefits!