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It’s important to take note that without a happy client base, one kept informed and made to feel appreciated, that a business possesses nothing that enables them to grow and expand. With that important consideration in mind, what measures are you taking to show your clients that you care about their experiences and value their input? clients that you care about their experiences and value their input? A New Year’s resolution many small business owners have made is to develop a better customer management strategy in 2014 with services like call handling by Message Direct, by paying more attention to their clients’ needs/wants and showing them they care about their input. Using social media effectively A mistake many small business owners have been guilty of in recent times is using social media platforms as tools of promotion rather than tools that enable them to interact with their clients. Whilst it’s still advisable to use social media websites like Facebook as a means of promoting your products and services, it is, however, essential to not use social media solely for this purpose. Social media provides small businesses with some excellent opportunities to capitalise upon, most notably enabling them to communicate and interact with their client base to gain a more in-depth understanding of their interests and how they feel about trends that can impact, for better or for worse, on the products and services they proffer to their client base. This communication and interaction between business and client should also focus upon creating a sense of appreciation and gratitude for the interest that their clients have taken in their business and its products and services, after all, without clients what exactly does a business possess? Value Showing appreciation and gratitude As humans, appreciation and gratitude are ingrained in us from a very early age and one of the first things we learn as children is how to say ‘thank you’ upon receiving something. Businesses that successfully leverage marketing, including social media marketing, to their advantage have much to be thankful for but how often do we – as small business owners who have successfully generated interest in our businesses, products and services – thank our clients for their interest? For many small business owners the answer to that question is not as often as they should, though it’s never too late (hopefully) to make a greater effort to show your clients how much you appreciate their business and the input they provide your business with. Showing appreciation for responding to surveys. There are some very good reasons why no one seems to want to respond to business surveys – boring, confusing, irrelevant, overly long, poorly worded, etc. – and understandably business owners look for methods of improving their surveys so as to enjoy a better response from their clients. However, an aspect of using surveys as a means of receiving input, and one that many small business owners are guilty of overlooking, is acknowledging their clients’ input and thanking them for it. This is a big mistake and there’s really no excuse for it because at some point in time most have responded to a survey from a larger, more established business and they’ve received a reply to say ‘thank you’ in response for their efforts. Moreover, all it takes is an email or phone call in response thanking them for their input and if necessary, asking them about the responses they gave with the aim of improving their experiences as a client. Showing your clients that their input is important and appreciated has many outstanding benefits for your business, including the fact that their continued support is essential if your business is to grow and expand.

  Whilst there once was a time when it was fashionable, or simply the ‘done thing’, to carpet the entire house from wall to wall in each and every room...